Sun Life of Canada (Philippines), Inc. has once again emerged victorious, securing the prestigious Platinum Award in the Life Insurance category at the esteemed Trusted Brand Awards organized by Reader’s Digest.
This accolade stands as a testament to Sun Life’s unwavering commitment to excellence and consumer trust.
The Platinum Award holds the highest honor within the Trusted Brand Awards, with only one exceptional winner chosen for this distinguished recognition.
The selection process is entirely driven by consumer votes, with over 8,000 individuals from the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan participating in rating 50 categories of products and services based on criteria such as trustworthiness, credibility, quality, value, innovation, social responsibility, and understanding of customer needs.
Sun Life’s consistent performance in the eyes of Filipino consumers has once again positioned it as the most trusted brand in the Life Insurance category.
This recent triumph comes at a time when Sun Life has been recognized as the leading life insurer in the Philippines in terms of premium income, as highlighted in a report by the Insurance Commission. Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines, expressed deep gratitude to the Filipino people for their unwavering trust and confidence in the brand.
She emphasized Sun Life’s enduring commitment over the past 129 years to serving as a purpose-driven organization dedicated to helping clients achieve lifelong financial security and lead healthier lives. This prestigious accolade serves as a source of inspiration for Sun Life to continue its mission with renewed vigor.
The glittering ceremony of the Trusted Brand Awards took place on March 22, 2024, at the Marco Polo Hotel in Ortigas, Pasig City. Sun Life was represented by key executives including Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer; Don Aaron Peji, Brand Strategy & Management Head; and Lennie Arboleda, Public Relations & Corporate Communications Head.
This marks Sun Life’s 15th consecutive year of recognition at the Trusted Brand Awards, with a remarkable track record of receiving the Platinum Award for the past seven years and the Gold Award in preceding years.
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