If you’re buying or shipping anything across Asia Pacific, chances are sustainability is quietly shaping the choices behind the scenes.
FedEx’s latest survey shows 80% of APAC businesses, especially SMEs trading with Europe, now factor environmental concerns into their supply chain decisions.
In Malaysia and Indonesia, over 55% of SMEs say sustainability directly influences which partners they work with.
Consumers are turning up the pressure. In the region, 84% of shoppers want eco-friendly online shopping options, and 81% prefer companies that demonstrate sustainable operations over competitors selling similar products.
Nearly four in ten are even willing to pay more for sustainable packaging. For businesses, that means ignoring environmental impact isn’t just bad for the planet—it can hit revenue and market share.
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