The Philippine data center industry’s rapid growth is steered by domestic telecom incumbents, local conglomerates in strategic partnerships, and global digital infrastructure investors building capacity to meet surging cloud, AI, and enterprise demand.
PLDT’s data center arm VITRO Inc., under ePLDT, remains the largest domestic operator with more than a dozen facilities and multiple hyperscale campuses under development.
Its current footprint includes major sites such as the 50‑megawatt (MW) VITRO Sta. Rosa campus with plans for larger builds exceeding 100 MW, anchoring roughly 40 percent of existing capacity.
PLDT has signaled potential minority partner sales to unlock capital and manage leverage.
Globe Telecom participates primarily through ST Telemedia Global Data Centres Philippines, a joint venture with Singapore‑based ST Telemedia Global Data Centres and Ayala Corporation.
STT GDC is executing multi‑phase builds totaling more than 124 MW at its Fairview and Cavite campuses, positioning it as a top second operator by capacity.
International colocation and hyperscale platform providers are expanding their Philippine presence. U.S.‑based Equinix acquired three local data centers from a domestic operator, bringing carrier‑neutral interconnection under its global footprint and accelerating enterprise and cloud service access.
Singapore‑headquartered Digital Edge, backed by U.S. investor Stonepeak, operates certified facilities emphasizing sustainability and advanced cooling.
Chinese cloud provider Alibaba Cloud plans a second Philippine data center as it responds to regional cloud demand and latency needs.
Emerging ventures include joint initiatives such as AyalaLand Logistics Holdings with FLOW Digital Infrastructure in Biñan, and infrastructure developer Megawide’s partnership with Singapore’s Evolution Data Centres to build high‑capacity colocation facilities, reflecting property and construction groups diversifying into digital infrastructure.
Converge ICT Solutions continues to build proprietary centers across Luzon and the Visayas to support its broadband and enterprise services.
Market size and growth underscore the strategic stakes. Current data center revenue is projected at roughly $638 million to $744 million in 2025, with capacity between 560 MW and 632 MW, and expected to grow toward 1.3‑1.5 gigawatts by 2030 or 2028 as operators complete planned projects.
The market could reach nearly $2 billion in value by 2030 on double‑digit compound annual growth rates. Colocation makes up the large majority of revenue, while hyperscale facilities and AI‑ready halls are attracting the largest incremental investment.
Despite the rapid build‑out, the Philippines still lags regional peers in density, with higher population per MW served, signaling both runway and competitive pressure to attract global workloads beyond domestic demand.
Energy constraints and costs remain a key operational risk, prompting operators to pursue renewable power procurement and efficiency innovations.
Ownership patterns reflect a blend of local incumbents consolidating base load capacity, conglomerate partnerships providing capital and land access, and global digital infrastructure players capturing strategic footholds.
For decision makers, the competitive landscape will hinge on securing power, connectivity, and interconnection ecosystems as well as navigating regulatory and geopolitical currents shaping foreign investment and data sovereignty imperatives.
Finding the right Christmas gift can be tricky, especially for car owners who seem to already have everything they need. But here’s the good news: the perfect present doesn’t have to be complicated or expensive. Sometimes, it’s the thoughtful, practical gifts that show the most care.
This year, surprise the car enthusiasts and everyday drivers in your life with gifts that fit them and their cars perfectly.
As you start your holiday gift shopping for your car-owner loved ones, Prestone®, the #1 Brake Fluid and #1 Coolant in the Philippines, shares the ultimate gift guide filled with siguradong compatible ideas that combine usefulness, care, and a touch of holiday cheer.
Car accessories that add style and function
For car owners, the best gifts often combine style and practicality. Consider accessories that make every drive more comfortable and enjoyable, like seat organizers, magnetic phone mounts, dashboard cameras, or portable vacuum cleaners. You can also add advanced tech finds like CarPlay for fun and entertainment and portable car power station for emergencies.
These small additions can instantly upgrade any ride, while showing that you pay attention to what makes their daily drives smoother. It’s a thoughtful way to say, “I want your trips to be safe and hassle-free.”
Car maintenance or fuel vouchers for convenience
When in doubt, give them something that takes care of their next car maintenance service. A voucher for car washing, oil change, or even a fuel gift card is always appreciated, especially for those who spend hours on the road.
It’s a gift that’s not only practical but also kind because these vouchers will save them time, effort, and unexpected expenses. Think of it as helping them tick off a task in their car preventive maintenance checklist while making life a bit easier during the busy holiday rush.
DIY car care kit for everyday upkeep
For hands-on car lovers, a personalized car care kit makes an excellent present. Put together essentials like microfiber towels, tire inflator, cleaning sprays, wax, and an emergency kit.
Not only is it useful, but it also encourages proper car maintenance, which is something every driver should prioritize. You can even pack it in a reusable storage bin or bag for that extra thoughtful touch.
Siguradong compatible coolant for the gift of protection
If you want to give something that truly stands out, you can give the gift of protection. Prestone Asian Coolant, the #1 coolant trusted by Filipino drivers, is more than just a car essential; it’s a symbol of care and reliability.
Engineered with 5X Superior Cooling Action and Cor-Guard™ Technology, Prestone Asian Coolant protects engines from overheating, rust, and corrosion.
The Prestone Asian Coolant 1L is available in RED/PINK, BLUE, and GREEN color variants.
RED/PINK COOLANT: For all Toyota®, Lexus®, and Scion® vehicles, all years
BLUE COOLANT: For all Honda®, Nissan®, Subaru® vehicles, pre-2009 to 2011 & Newer
GREEN COOLANT: For all Isuzu®, Suzuki®, Hyundai®, KIA®, Mazda® Mitsubishi® vehicles, pre-2009 to 2011 & Newer
It’s the kind of coolant for car that gives lasting value which is a practical, thoughtful, and safety-centered gift any car owner would appreciate.
Make your gifts merry and thoughtful
Gifts that are siguradong compatible go beyond trends, they show love, thoughtfulness, and care that lasts all year long. Whether it’s accessories that make every ride more stylish, vouchers that make car maintenance easier, or coolants that protect the engine, the best presents are those that perfectly fit your loved one’s lifestyle.
This Christmas, give the gift that says, “I care about you and your car.”
Both Prestone products are available at leading automotive stores and retail outlets nationwide, including True Value, Handyman, Ace Hardware, Blade, and online through the official stores on Lazada,Shopee and TikTok Shop. Prestone also urges customers to purchase only from authorized retailers to ensure product authenticity and vehicle safety.
To learn more about Prestone’s full range of products and car preventive maintenance tips, visit www.prestone.com.ph
This Christmas season, Philips Lighting brings brighter homes within closer reach of Filipino families with a nationwide price markdown of up to 50% across selected LED lighting products.
More than a seasonal offer, this initiative represents a long-term commitment to making trusted, energy-efficient lighting more affordable for households across the Philippines.
As families prepare their homes for festive gatherings, shared meals, and everyday moments, Philips Lighting aims to support Filipinos in creating spaces that feel warmer, safer, and more welcoming without compromising on quality or performance.
“Christmas is about family, comfort, and the joy of coming home,” said Paolo Royol, Commercial Leader for Consumer Business, Philips Lighting Philippines. “By lowering our prices nationwide, we want more Filipino families to enjoy brighter homes that support their daily lives, not just during the holidays, but well beyond them. This is our way of making quality lighting more accessible and meaningful for everyone.”
Nationwide Price Markdown Highlights
Filipino consumers can now enjoy reduced prices on the following Philips Lighting products nationwide:
High Lumen Bulbs – up to 54% off
Essential Bulbs Mini – up to 13% off
Essential LED Bulb A-Shape – up to 28% off
Ecofit TLED (Single Ended) – up to 33% off
Ecofit TLED (Double Ended) – up to 33% off
Designed for energy efficiency and long-lasting performance, these products help families reduce energy consumption while enjoying dependable brightness across living spaces, kitchens, work areas, and shared family zones.
Lighting Homes, Supporting Filipino Dreams
This nationwide price markdown reflects Philips Lighting’s enduring commitment to Filipino households, helping turn everyday spaces into brighter homes where memories are made and dreams grow.
As Christmas lights fill homes and communities across the country, Philips Lighting continues to deliver on its promise: to bring light that cares, inspires, and lasts, now made more affordable for Filipino families nationwide.
ZTE Corporation, a global provider of information and communication technology solutions, has recently announced that it earned RMB 60.70 billion in revenue for the first half of 2023, which is a 1.5% increase compared to the same period last year.
Little Puck is celebrating her birthday season with three-hour back-to-back cam performances on December 13, offering fans a double feature across her ManyVids and OnlyFans platforms.
The showcase spectacle kicks off on ManyVids from 7–8 PM PST, followed by an extended session on OnlyFans from 8–10 PM PST. Fans can also enjoy 50–75% off across her ManyVids store through December 18 as part of her birthday celebration.
“My birthday shows are always extra special because it feels like a big hangout with my community” said Little Puck. “I wanted to give everyone a chance to celebrate with me whether they join the cam show or grab something from the sale. It’s my way of saying thank you for supporting me all year.”
Homegrown fashion giant Penshoppe is ushering in a new era of comfort and connection with its latest campaign, “Cozy Days Ahead.” https://t.co/58q4DJoY1w
ING has released its Asia Outlook 2026 and Commodities Outlook 2026 reports, outlining how Asia’s 2025 growth surprise, driven by exports and tech investment, is set to moderate next year as global demand and trade volumes soften.
Even so, the report sees “pockets of opportunity” in Asian bond and FX markets as inflation remains benign with anticipated rate cuts, a weaker US dollar, and a generally soft energy and food price backdrop.
External demand outperforms, domestic demand lags
Asia’s 2025 expansion was driven overwhelmingly by external demand and technology rather than domestic spending. Tech-exporting economies like Taiwan and Singapore far exceeded forecasts, while the Philippines joined other domestically-driveneconomies like India in underperforming expectations.
Despite muted inflation throughout the year, household consumption across the Philippines remained weak, reflected in softening retail sales growth and moderating wage increases amid rising labor force participation.
Within trade, AI‑related goods were the standout driver of global trade in the first half of 2025, with trade in this category surging by more than 20% year‑on‑year and Asia accounting for nearly two‑thirds of that growth.
In contrast, non‑AI goods trade rose less than 4%, underscoring subdued investment outside tech and the drag from Chinese overcapacity on Southeast Asian manufacturing and capital spending.
“Asia’s 2025 story was all about exports and technology doing the heavy lifting while consumers stayed cautious,” said Deepali Bhargava, ING’s chief economist and regional head of Research for Asia‑Pacific (APAC).
Philippines: Exports resilient but domestic headwinds weigh on growth
Recent US tariff adjustments provide some near-term relief for the Philippines: the rollback of tariffs on roughly 200 food items supports Philippine agricultural exporters.
However, broader US tariffs—at around 19% for a large share of Philippine goods—are still expected to weigh on 2026 trade performance.
Domestically, several factors contributed to softer momentum in 2025. Governance-related investigations have dampened business sentiment, while public infrastructure spending slowed in the third quarter.
These short-term headwinds added to structural challenges: the software/BPO sector—traditionally a growth engine—remains heavily concentrated in voice-based services vulnerable to AI-driven automation, and the country has lagged peers in attracting manufacturing FDI despite regional supply-chain diversification.
ING notes that while the slowdown in government spending may drag on near-term growth, the administration’s strong anti-corruption stance is a longer-term positive.
Improved governance typically supports investor confidence and strengthens the environment for capital spending.
“As long as confidence returns and public investment picks up later, these efforts should ultimately support a more sustainable growth path,” Deepali noted.
Homegrown fashion giant Penshoppe is ushering in a new era of comfort and connection with its latest campaign, “Cozy Days Ahead.” https://t.co/58q4DJoY1w
Inflation across Asia fell sharply in 2025, largely due to a substantial easing in food prices, and is expected to rise only modestly from cyclical lows in 2026.
Inflation should remain within central bank targets in 2026, allowing rate-cutting cycles to continue in India, Indonesia, the Philippines, Taiwan and China, and supporting a generally easier monetary stance across the region.
However, ING cautions that if inflation were to undershoot expectations, real interest rates could rise again, creating a more challenging environment for both business investment and consumer demand.
“In 2026, growth will no longer be flattered by the same surge in trade and tech, but lower inflation, targeted fiscal support and a friendlier FX backdrop mean investors can still find pockets of value,” Deepali said.
Reinforcing this picture, ING’s newly published Commodities Outlook 2026 highlights that the global oil market is set to move into a sizeable surplus next year as OPEC+ rapidly brings supply back, with Brent crude forecast to average around USD 57 a barrel in 2026.
Grain prices have also likely found a floor after record harvests and more comfortable stock levels, with only a gradual tightening expected later in the outlook period. Taken together, these projections point to a relatively benign commodity backdrop for 2026.
“What’s been remarkable this year is how little oil prices have reacted to very real geopolitical shocks,” said Warren Patterson, ING’s head of Commodities Strategy for APAC. “With inventories rising and OPEC+ restoring supply, we see the market moving into a comfortable surplus next year and Brent averaging about USD 57.”
Tariffs, supply chains, and sector winners
Recent US tariff negotiations have narrowed the tariff gap between China and the rest of Asia, reducing simple “tariff arbitrage” advantages but not reversing deeper supply‑chain shifts.
Asia and Europe are drawing closer through possibly new trade agreements with India and Indonesia, with plans to extend deals to the Philippines, Thailand and Malaysia by 2027, supporting cooperation in manufacturing, green infrastructure and digital connectivity.
Sector‑specific changes are tilting gains toward agricultural exporters in India and Indonesia, which benefit from lower US food tariffs, and to India and Singapore in pharmaceuticals, helped by India’s generics strength and Singapore’s diversified, high‑value export base.
Technology exports remain the biggest winners, with AI‑related demand and advanced computing infrastructure supporting a constructive outlook even as front‑loaded shipments fade.
ASEAN’s role as a global production hub is deepening. The region now handles over 20% of global semiconductor assembly, testing and packaging and around 22% of global auto parts exports, backed by around USD 12 billion a year of greenfield semiconductor investment and rising EV‑related inflows.
Sectors less exposed to agriculture, pharma or high‑end tech are expected to see fewer direct tariff gains and continue to face weaker global demand. ING also highlights strong growth in Asia’s commercial services trade, particularly in digital and IT services, as another area where the region is gaining share even as goods trade slows.
“Tariff truces do not mean business as usual,” Deepali added. “Supply‑chain security, sector‑specific tariffs and Europe‑Asia trade agreements are reshaping where production and capital go and that will be critical for investors looking beyond headline growth.Diversification started well before the latest tariff round, and the ‘China plus one’ strategy remains firmly in place.”
Country highlights
● China: Growth is expected to moderate to around 4.6% in 2026 from roughly 5% in 2025 amid property‑sector weakness and lingering deflation pressures.
● Japan: The “Sanaenomics” agenda, combining sizeable fiscal stimulus and solid wage gains and the Bank of Japan’s measured policy normalisation, is expected to support a stronger 2026.
● South Korea: GDP growth is forecast to accelerate to 2.0% from 1.2%, driven by a robust semiconductor cycle and fiscal support.
● India: ING assigns 70% probability to a US trade deal in 2026 and expects at least 25bp RBI rate cut to support rupee and local markets.
FX and bond market implications
The report highlights a constructive view on Indian and Korean local-currency bonds, citing robust fiscal discipline in India and an index inclusion for Korea in major global bond indices.
Real policy rates have come off their peaks but remain broadly supportive, and recent foreign inflows into local bond markets point to renewed investor interest in Asia.
On currencies, CNY and KRW are best positioned among low-yielders to benefit from an anticipated US dollar weakness in 2026.
Among high-yielders, the INR stands out as the most compelling upside potential if trade dynamics improve, while the IDR and PHP are seen as more vulnerable given narrowing rate differentials and local structural weaknesses.
Vivien Lin, Chief Product Officer at @BingXOfficial, explains that this transition is driven by regulatory clarity, growing institutional participation, and the adoption of blockchain infrastructure by financial institutions.https://t.co/9g5IW9X1VA
Maestro Claudio introduces two knockout new scenes this week, welcoming Frenchy in her first appearance for DP Diva and Lilith Grace’s debut for PervCity.
The new DP Diva scene, “Busty MILF Frenchy Ends Double Penetration And DVP With A Facial”, features the alluring up-and-comer in an unforgettable erotic adventure with co-stars Donny Sins and Eric John.
“Very good to work with Donny and Eric for the first time; hope to shoot with them again soon!” enthused Frenchy of the performance. “The team was amazing as always – love you guys! I learned again more stuff because of Claudio about the positions and others.”
Maestro Claudio stated, “Frenchy impressed me from the moment she walked on set. She’s got this unfiltered energy and clarity about who she is that made directing her a pleasure. I think this scene shows how much potential she has, and why she’s someone to watch.”
Over on PervCity, Lilith Grace returns to Maestro’s world in “Horny Lilith Grace Moans Softly While Receiving An Anal Fucking”, co-starring Milan Ponjevic. While this marks her PervCity debut, Grace previously scored waves in her earlier DP Divarelease, “Hot and Horny Busty Brunette Lilith Grace Receives Her First Ever DP”.
“I love getting my booty hole fucked so much!” said Grace. “Milan used me like a little fuck toy, and Claudio is one of the nicest older guys I know. I’m still horny!”
Maestro Claudio added, “Lilith brings a deliberate, focused intensity to every frame, and working with her is always smooth sailing. There’s a confidence in her performance that makes everything click, and I think this PervCity debut lets that shine through in a really fun way.”
Jimm’s Coffee continues to bring joy and energy to Filipinos, giving everyone a chance to experience their favorite cup of coffee in a more meaningful and refreshing way.
The event was held at the Malabon Sports Center in Malabon City, celebrating the brand’s commitment to helping Filipinos stay energized and focused throughout the day.
At the heart of every cup is Korean Ginseng, Jimm’s Coffee’s hero ingredient — a natural booster known to enhance focus, memory, and stamina. This dedication to wellness shines through in its expertly crafted blends.
The 3 Plus 1 with Korean Ginseng is perfect for daily enjoyment, delivering the smooth, rich coffee taste you love while providing the natural benefits of Korean Ginseng to help you stay energized and focused throughout your day.
The 5-in-1 with Korean Ginseng and Agaricus Mushroom is designed for those who need an extra energy boost, combining the power of Korean Ginseng with Agaricus Mushroom, known for its immunity and vitality benefits, making it ideal for busy mornings or long workdays.
For complete wellness, the 7-in-1 with Korean Ginseng and Other Natural Ingredients goes beyond energy, supporting overall health with a unique mix of natural ingredients. It’s perfect for those who want to fuel their body and mind while nurturing their well-being.
Brand Ambassador Coco Martin Joins the Event
Adding even more excitement, Coco Martin, Jimm’s Coffee’s brand ambassador, joined the celebration. The event gave his fans a special chance to meet him in person and share their favorite Jimm’s Coffee moments.
The day’s activities included free samples of Jimm’s Coffee Mix, an energetic dance session, fun games, and raffle prizes, keeping all who joined engaged and entertained throughout the event.
Beyond the fun, the gathering highlights Jimm’s Coffee’s commitment to wellness, natural energy, and functional benefits, creating a space where Filipinos can learn how Korean Ginseng supports the energy, focus, and stamina needed to power through their day.
“Jimm’s Coffee has always been about more than just enjoying a cup — it’s about giving Filipinos the energy and wellness they need to do more and achieve more every day,” said Michelle Tiu Lim-Chan, President and Chief Executive.
“Having Coco Martin with us strengthens this mission. He embodies hard work, resilience, and the everyday determination of Filipinos. These are the values that reflect what Jimm’s Coffee stands for,” added William Tiu Lim, Founder and Chairman of Mega Prime Foods.
Coco Martin shared,“Napakasarap sa pakiramdam na pagkatiwalaan bilang Brand Ambassador. Sa pagiging bahagi ng Jimm’s Coffee Mix, nakikita ko rin na nire-representa ko ang lahat ng Pilipino na araw-araw lumalaban at nagsusumikap para sa kanilang pamilya. Marami na akong kapeng natikman, pero iba pa rin ang Jimm’s Coffee Mix para sa akin dahil sa health benefits at energy boost nito, lalo na’t may Korean ginseng. Sobrang proud ako na kahit sa iba ko pang talento, nakikita nila ang aking dedikasyon, at naipapakita ko sa pamamagitan ng Jimm’s Coffee Mix ang sipag at husay ng bawat Pilipino.”– Brand Ambassador of Jimm’s Coffee Mix
With Coco Martin at the forefront and a focus on wellness powered by Korean Ginseng, Jimm’s Coffee reinforced its position as a daily companion that energizes, uplifts, and connects Filipinos.
For more information and a complete list of promos, visit the Jimm’s Coffee Mix official Facebook page. To learn about our commitment to quality wellness products, visit the Mega Prime Foods Inc. official website.
Homegrown fashion giant Penshoppe is ushering in a new era of comfort and connection with its latest campaign, “Cozy Days Ahead.” https://t.co/58q4DJoY1w
Trend Micro forecasts a decisive shift toward machine-driven cyberattacks in 2026, as AI and automation allow threat actors to run intrusion, exploitation, and extortion cycles with minimal human involvement.
The company’s latest outlook says automated agents will drive reconnaissance, vulnerability discovery, and monetization at a pace that will challenge enterprise security teams already strained by talent gaps and fragmented defenses.
The report notes that generative AI and autonomous agent systems are reshaping the economics of cybercrime by lowering the cost of operations and enabling threats that evolve in real time.
Techniques include polymorphic malware, deepfake-enhanced social engineering, and synthetic code designed to contaminate development pipelines.
Hybrid cloud environments and software supply chains remain high-risk areas, with poisoned open-source packages, compromised container images, and misconfigured identity permissions expected to accelerate breach activity.
State-backed groups are also expected to expand harvest-now decrypt-later collection to prepare for advances in quantum decryption.
Ransomware groups are anticipated to deploy AI-powered ecosystems that independently select targets, exploit weaknesses, and conduct negotiations through automated extortion bots.
These operations are projected to become more efficient, harder to attribute, and more persistent.
Trend Micro urges organizations to shift from reactive controls to integrated resilience strategies that embed security into AI development, cloud operations, and supply chain governance.
The firm stresses the importance of visibility, automation with human verification, and a culture that treats security as core infrastructure.
The forecast highlights that enterprises able to balance rapid innovation with disciplined oversight will be better positioned to manage risk as autonomous threats scale across global networks.
Asia is becoming the world’s fastest-growing tourism market, and hotels that fail to adapt are leaving millions on the table.
Agoda’s latest report, Tailored to Win: Capturing Asia’s Tourism Boom, shows that properties embracing localization are reaping higher guest satisfaction, loyalty, and revenue.
1. Missing out on a huge market
Asia’s share of global international arrivals jumped from 9% in 2022 to nearly 28% in early 2025, driven by intra-Asia trips, rising incomes, and improved connectivity.
2. Travelers expect personalized experiences
The modern Asian traveler is diverse, with different languages, cultural preferences, cuisines, and payment habits, meaning one-size-fits-all hotel experiences no longer work.
3. Basic localization is not enough
While many hotels offer simple language or payment adaptations, only about one-third have reached full “integrated tailoring,” where personalization spans marketing, booking, and on-site experiences.
4. Advanced localization boosts revenue
Hotels that invest in deep localization report 59% higher revenue per available room, more repeat bookings, and increased guest willingness to pay a premium.
5. Many hotels are leaving money on the table
Over 50% of hoteliers admit they lack insight into guests’ cultural preferences, and nearly half are uncertain about the ROI of localization strategies.
6. OTA partners can fill the gaps
Nearly 80% of hotels with advanced localization rely on online travel agencies like Agoda for guest insights, cultural data, and tools for multilingual and multi-currency engagement.
7. Localized experiences build loyalty
Properties that adapt to travelers’ expectations see stronger satisfaction scores, repeat bookings, and positive reviews, turning cultural understanding into measurable profit.
8. The call to action for hotels
To capture Asia’s tourism boom, hotels must audit their guest mix, hire multilingual and culturally trained staff, and invest in data-driven personalization to create seamless, culturally authentic experiences.
Hotels ignoring these trends risk losing millions as the region’s travel market continues to expand, while those who embrace localization stand to gain a significant competitive edge.
Christmas in the Philippines shows the true heart of the Filipino and their deep love for family. Whether it’s a humble home in the province where relatives drop by with trays of bibingka and puto bumbong, or a condo in the city where baked goods are exchanged, one thing remains constant: the home is where the most meaningful celebrations happen.
IKEA understands that the holiday season is all about feasts, cooking, sharing, and eating with loved ones, so it’s putting Filipino kitchens and dining areas in the spotlight during the Flavors of Home Festival at the IKEA Store in Pasay City.
The festive event kicked off with a gathering of foodies and interior design lovers as they shared inspiring ideas for holiday decor and delicious seasonal recipes that Filipinos can enjoy together at home.
Social media personalities Icoy Rapadas, Grace Tanfelix, and Mitch Ngo (aka @thechinitafoodie) served up holiday dishes in a live cooking demonstration, which was perfect for all the parties happening this season. While interior designer Elle Uy walked guests through captivating kitchen and dining setups that Filipinos can pull off with IKEA’s Christmas collection.
As a highlight of the event, guests were treated to a beautiful serenade by singer-actress Angeline Quinto, who did a rendition of Sharon Cuneta’s “Bituing Walang Ningning.”
With sustainability being a core value of IKEA, the song is a tongue-in-cheek reminder to not waste food by taking home leftovers – or in Filipino terms, “balutin” or “i-Sharon.”
Plus, in true Filipino Christmas tradition, the IKEA store was enveloped with joyful songs courtesy of the philharmonic orchestra.
“The Filipino way of celebrating the season is centered on family and food at home. IKEA wants to make it more special with our affordable kitchen and dining range,” says Hervy Nicholas, IKEA Philippines Sales Leader.
“That’s what drives us at IKEA: the joy we get from seeing people from all walks of life enjoying our pieces that are functional, beautiful, sustainable, and affordable.”
Stylish ideas for your Christmas decor. (L-R) Actress and host Dimples Romana, interior designer and content creator Elle Uy, and Kit Agoncillo, IKEA Social Media Manager get cozy in a studio-type showroom with holiday-themed home pieces.
Budget-conscious Filipinos who want to get their kitchen and dining table ready for all the cooking and feasting ahead will discover the joy of stress-free cooking with IKEA’s ANNONS, a five-piece stainless steel cookware set with glass lids.
At only P699, it’s one of the store’s bestsellers — and don’t forget to grab a matching stainless steel trivet or two to protect your counter and table at only P69.
For those long stews and sauces, check out the non-stickKLIPPFISK sauté pan with lid (P1,999. If you’re on the lookout for reliable frying pans, there’s the IKEA 365+ stainless steel frying pan (P999); the non-stick TAGGHAJ frying pan (P299).
For a quick stir-fry when friends suddenly call that they’re coming over, the HEMLAGAD wok with lid (P999) will do the job, while the HEMLAGAD over-stove grill pan will take care of steaks and barbecues.
And because cooking in December means you’re on a tight clock, the six-liter IKEA 365+ pressure cooker (P399) is indispensable for Sunday beef nilaga when the extended family is coming over.
After the cooking comes the best part of the feast: eating! From the busy kitchen to the calm dining room, IKEA makes the shift seamless (and coordinated, if you wish).
IKEA’s dining collections for noche buena bring the same practicality, affordability and beauty of its cooking collection. The VINTERFINT side plate (P129) has a subtle red band around the rim and won’t be out of place after the holidays.
Or opt for the more earthy tone of SANDSKÄDDA (P129), and the translucent, gray-striped elegance of HAVSGÄDDA (P129). Pair these with the 49-cl. STORSINT wine glass, which comes in a set of six (P799), and the IKEA 365+ carafe with cork stopper (P249)
For full plates, green takes inspiration from forest and nature with PELARKAKTUS (P299), making for an opulent-looking table setting with its deep color. The GLADELIG plate (P199) in dark gray recalls natural stone, while the STOLTHET cutting board (P599), which can double as a cheese or dessert board, brings a touch of wood to the table.
With the dining table laden with food and desserts, the three-layer RÅSKOG utility cart comes to rescue to hold the extras.
The best part about Filipino Christmas feasts is that they last beyond the day itself. On Christmas Day, start with IKEA’s plain and patterned bowls for cereal at breakfast and soup or salad for lunch.
With so much food to keep, the IKEA 365+ glass container with bamboo lid (P249, 34 oz.) comes in handy to give away what’s left over from noche buena or to keep in the refrigerator for later.
From the first gift wrapped in September to the last leftover lechon paksiw on the first days of the new year, Filipinos really know how to stretch a celebration.
Discover IKEA’s Christmas Shop and its kitchen and dining items to get you ready for the holidays at IKEA Mall of Asia and online.
Vivien Lin, Chief Product Officer at @BingXOfficial, explains that this transition is driven by regulatory clarity, growing institutional participation, and the adoption of blockchain infrastructure by financial institutions.https://t.co/9g5IW9X1VA
