Shell Lubricants has secured the top spot as the world’s best-selling global lubricants supplier for the 20th consecutive year, extending a two-decade streak of market dominance across consumer, commercial, and industrial sectors.
The milestone was confirmed in the latest edition of Global Lubricants: Market Analysis and Assessment, an industry report published by market research firm Kline & Company. The comprehensive assessment evaluates leading lubricant-consuming country markets, market segments, product types, and formulations worldwide.
According to the report, Shell maintained its position as the leading global supplier of automotive and industrial oils and fluids, retaining the top ranking across all three primary categories tracked by Kline:
- Consumer automotive: Oils and fluids tailored for personal vehicles.
- Commercial automotive: Heavy-duty formulations for commercial fleets and transportation.
- Industrial: Specialized lubricants and fluids designed for heavy machinery and manufacturing processes.
The achievement highlights two decades of continuous expansion and technical development for the company’s global supply operations.
“Today’s award is not just about retention; it is about 20 years of intentional focus on building momentum for our business and our customers,” said Jason Wong, Global Executive Vice President of Shell Lubricants. “It reflects two decades of dedication from our team in supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers.”
Wong emphasized that the company’s technical advancements over the past 20 years have supported a wide range of operational environments, ranging from daily commuting to heavy industry and high-performance motorsports.
“Over the last 20 years, our advances have powered performance for everyday drivers, critical industrial sectors, and even Formula 1 engines,” Wong said. “We’re proud to power the world’s progress with our brand, technology, and people. Our focus now is looking forward, ensuring we continue to play a leading role in providing the lubricants and fluid solutions of tomorrow.”
Industry analysts point to Shell’s ability to navigate broad market shifts over the past two decades while expanding its international footprint.
“The lubricants market has evolved significantly over the past two decades, and Shell’s position as market leader is due to their combination of consistency and adaptability, all whilst maintaining their global reach,” said Annie Jarquin, VP of Energy at Kline & Company.
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