Huawei has officially launched its flagship Pura 90s Series smartphones in the Philippines, bringing high-end mobile imaging, built-in AI editing features, and 5G connectivity to local consumers.
The lineup is anchored by the high-end Huawei Pura 90s Pro Max, which sells for PHP 79,999 for the 512GB configuration. The companion Huawei Pura 90s Pro model enters the market at PHP 54,999 for 256GB of storage and PHP 64,999 for the 512GB version.
Next-Level Mobile Hardware and Camera Systems
Designed to perform in diverse shooting environments, the Huawei Pura 90s Pro Max incorporates a 200MP Ultra Large Sensor Telephoto Camera with 20x Telephoto Zoom. The camera array is supported by CIPA 7.0 image stabilization to keep handheld zoom video steady during live events.
To address challenging lighting, the Pro Max includes a 50MP Ultra Lighting HDR Camera delivering up to 16 EV dynamic range, capturing highlights and shadow detail across high-contrast environments. Across the entire series, a 2nd Gen True-to-Colour Camera handles color processing, expanding the color gamut to render natural skin tones and accurate environment shades.
The lineup integrates several hardware upgrades focused on daily performance and physical durability:
- Battery and Charging: A 6,000mAh battery powers the series. The Pura 90s Pro Max supports 100W Wired Huawei SuperCharge—capable of delivering a full day’s worth of power in 15 minutes—alongside 80W Wireless Huawei SuperCharge.
- Display Protection: The Pura 90s Pro Max is built with Anti-Reflective and Scratch-Resistant Kunlun Glass, designed to guard against drop damage while reducing screen glare under direct sunlight.
AI Editing Suite and Software Integration
The Pura 90s Series introduces an array of onboard AI tools intended to automate framing and photo cleanup:
- AI Composition: Provides real-time, on-screen framing guides and visual suggestions to align portraits and landscape shots.
- AI De-Glare: Removes window reflections and glare from photos taken through glass with a single tap.
- AI Move: Enables post-shot editing, allowing users to remove unwanted background objects, shift subject positions, or resize landmarks.
Everyday operations are augmented by an updated Celia AI assistant, which executes voice commands for route hailing, message drafting, appointment scheduling, and weather updates.
Connectivity and Cross-Platform Compatibility
The Pura 90s Series features enhanced 5G hardware aimed at improving signal recovery in low-coverage zones while providing elevated peak upload and download bandwidth for heavy media transfers.
Broadening system flexibility, the series natively supports cross-OS file sharing with iOS devices. This feature streamlines the direct transfer of high-resolution video clips, photos, and workplace documents between different mobile ecosystems without external apps.
Distinct Aesthetics and Design Options
The series introduces Huawei’s “Rhythm of Colour” design layout, blending flat-edged geometry with multi-layered backplates:
- Pura 90s Pro Max: Features an industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean. Additional finish options include Blazing Purple, Blush Gold, and Graphite Black.
- Pura 90s Pro: Available in brighter tones including Orange Soda and Guava Soda, alongside Coconut White and Mulberry Black.
Interactive Launch Event in Metro Manila
To showcase the new lineup, Huawei is hosting the “Huawei Pura 90s Series x Summer Sunset Party” from August 21 to 22 at the BGC Amphitheater along Bonifacio High Street.
Visitors can test device features inside interactive hands-on booths, enter giveaway activities, and view live stage performances featuring actor Jericho Rosales, P-pop group KAIA, and musical act Sunkissed Lola.
Discover a flagship smartphone performance like no other with the HUAWEI Pura 90s Series, now available in the Philippines. Starting August 20, you can grab vouchers worth PHP 2,000 on Shopee, Lazada, TikTok. Vouchers worth PHP 3,500 will also be available on the HUAWEI Online Store beginning August 20 at 12:00PM. These vouchers are available in limited quantities only, so get yours fast and don’t miss out.
Get the HUAWEI Pura 90s Pro Max 512GB for PHP 79,999 and enjoy a free Premium Service (worth PHP 8,999). The HUAWEI Pura 90s Pro in 256GB is valued at PHP 54,999 and comes with a free Premium Service (worth PHP 6,499). Secure your HUAWEI Pura 90s Pro 512GB for PHP 64,999 with a freebie Premium Service (worth PHP 7,499).
Avail exclusive savings of up to PHP 5,000 when you pay using credit or debit cards from select banks. Plus, bring home an exclusive HUAWEI Pura Series gift box (worth PHP 3,999).
To learn more about the HUAWEI Pura 90s Series, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).
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