Omni-channel store builder puts spotlight on female leaders in video series

Enstack, a pioneering AI-powered mobile app democratizing entrepreneurship, has unveiled a groundbreaking initiative named EmpowHER HERstory.

This year-long video series is meticulously crafted to shine a spotlight on the remarkable journeys, challenges, and triumphs of female leaders spanning diverse industries.

EmpowHER HERstory, an integral part of Enstack’s EmpowHER campaign, offers an intimate glimpse into the lives of influential women who seamlessly navigate the realms of professional success alongside personal responsibilities, including motherhood and caregiving roles.

As a company led by women, Enstack consistently champions female entrepreneurs, showcasing them as beacons of inspiration for those embarking on similar paths.

Through EmpowHER HERstory, Enstack aims to honor women who have ascended to the C-suite, established billion-peso enterprises, or left a profound impact on countless lives in the Philippines while adeptly juggling multifaceted personal roles. The overarching goal is to inspire audiences to dream bigger and pursue ambitious goals.

This groundbreaking series features a stellar lineup of influential women, including:

• Yangyang Zhang, the Chief Innovation Officer at Xendit, renowned for her pivotal contributions to financial innovation across Southeast Asia.
• Ruoshan Tao, the Head of Marketing for Southeast Asia and Latin America at Canva, spearheading a global transformation in digital design accessibility.
• Ambe Tierro, the Country Managing Director at Accenture Philippines, setting the bar for excellence in the IT and consulting industry.
• Berna Romulo-Puyat, the Deputy Governor at the Bangko Sentral ng Pilipinas, instrumental in shaping national financial and economic policies.
• Joy Belmonte, the esteemed Mayor of Quezon City, celebrated for her unwavering dedication to community development and governance.

In the Philippines, women currently occupy 39% of senior management positions and have surpassed men in tertiary education enrollment, with a notable ratio of over 2.57 million women to 1.87 million men in the academic year 2021-2022.

However, the labor force participation rate for women stands at 34.5%, underscoring the critical need for visible and diverse female leaders to inspire the upcoming generation.

Macy Castillo, the CEO of Enstack, emphasizes the company’s deep-rooted commitment to amplifying female entrepreneurship and recognizing the substantial economic impact of women.

EmpowHER HERstory serves as a powerful testament to the influence of visibility and representation, shedding light not only on women’s achievements but also on the paths they have traversed, the obstacles they have conquered, and the profound impacts of their journeys.

This initiative is a clarion call to viewers, encouraging individuals from all walks of life to challenge conventions, shatter barriers, and pursue their aspirations with unwavering zeal and relentless passion.