LVMH and Formula 1: A Controversial Partnership Set to Redefine Luxury Racing

Formula 1® is gearing up for a transformative decade with LVMH as its new Global Partner starting in 2025.

This groundbreaking ten-year agreement will feature several prestigious Maisons, including Louis Vuitton, Moët Hennessy, and TAG Heuer.

As the sport approaches its 75th anniversary, this partnership arrives during a period of unprecedented popularity and cultural relevance.

The collaboration promises to merge the worlds of luxury and high-performance racing, offering fans unique experiences that blend thrilling competition with exquisite craftsmanship.

Greg Maffei, President and CEO of Liberty Media, expressed excitement about the potential for creativity and innovation within this alliance.

Bernard Arnault, Chairman of LVMH, emphasized that both brands share a relentless pursuit of excellence.

Stefano Domenicali, President of Formula 1, hailed the partnership as historic, aimed at enhancing fan engagement and preserving the sport’s rich heritage.

Frédéric Arnault, CEO of LVMH Watches, noted that Formula 1 has become one of the most sought-after sports globally, aligning perfectly with LVMH’s values.

Further details on this landmark collaboration will be revealed in early 2025.