Your Favorite Brands Are Getting a Massive Tech Upgrade

The way you order your favorite fried chicken or book a flight is about to get much smoother as global tech leader Workato officially opens its doors in the Philippines. On April 22, the company announced its new local subsidiary to help Filipino businesses use AI to handle the heavy lifting behind the scenes.

This move is a major win for the local economy. Workato is not just selling software here; they are making the Philippines a strategic hub for their global customer success and business operations. To make this happen, the company plans to grow its local team by 20% to 30% by the end of 2026.

If you have ever dealt with a glitchy app or a slow customer service response, you know why this matters. Companies like Jollibee Foods Corporation, Philippine Airlines, and Prince Retail Group of Companies are already using Workato to connect their data and tools. For Philippine Airlines, this means HR and employee operations can now handle a larger volume of transactions every month without breaking a sweat.

Leading the charge is Tyrone Borromeo, the newly appointed Managing Director of Workato Philippines. With 25 years of experience at giants like Salesforce and MuleSoft, Borromeo is overseeing offices in Makati’s PBCom Tower and Alabang’s Axis Tower.

Workato CEO Vijay Tella notes that while AI is the goal, it only works if a company’s systems can actually talk to each other. Their Enterprise Model Context Protocol (MCP) platform acts as the “connective tissue” that lets AI agents take real action safely.

With over 500 local professionals already trained on the platform in the last year, the digital shift is moving fast. Whether you are looking for a high-tech career or just want your apps to work better, this investment means the Philippines is no longer just watching the AI revolution from the sidelines.

The future of Filipino business isn’t just about having an AI chatbot; it’s about making the entire company smart enough to actually deliver.