TBC News

TCL has captured the top position in the Philippines’ panel TV market for the third consecutive year, according to the 2025 Annual Cumulative Market Share Report by TRS Research.

The independent report, which tracks nationwide brick-and-mortar retail performance throughout 2025, confirms TCL’s dominant physical store presence within the domestic consumer electronics sector.

The local achievement aligns with TCL’s expanding footprint in international markets. Industry analyst firm Omdia reported that TCL ranked first globally in 2025 shipments for Mini LED televisions and displays sized 75 inches and above. Additionally, the manufacturer maintained the top position in global Google TV shipments from 2021 through 2025.

“Being recognized as the Philippines’ No. 1 Panel TV Brand for the third consecutive year is a significant milestone for TCL and a reflection of the trust that Filipino consumers continue to place in our brand. This achievement inspires us to keep pushing the boundaries of innovation while making premium technologies more accessible to every Filipino household. We remain committed to delivering products that combine world-class performance, outstanding quality, and exceptional value,” says Mr. Peter Chen, CEO of TCL Philippines

Alongside its market performance, the company is rolling out its next-generation display platform, Super-QD Mini LED (SQD-Mini LED). The technology enhances backlighting precision, color reproduction, peak brightness, and contrast levels compared to previous iterations.

Key milestones for TCL’s display technology

• CES 2026 recognition: The TCL X11L, designated as the world’s first SQD-Mini LED flagship television, won the Innovative Display Technology Gold Award at the Global Top Brands Awards in Las Vegas.
• Industry backing: The award program was organized by International Data Group (IDG) with support from market intelligence provider IDC.
• Global display ranking: First in worldwide shipments for large-format (75-inch+) and Mini LED televisions in 2025.
• Platform dominance: Five consecutive years leading global Google TV shipments (2021–2025).

“Innovation has always been at the heart of everything we do. With Super-QD Mini LED, we’re introducing a new generation of display technology that delivers extraordinary picture quality and a truly immersive viewing experience. As we continue to inspire greatness through innovation, we remain focused on bringing world-class technologies closer to more Filipino families,” Mr. Chen added.