Over 2,000 marketers, creatives, technologists, and business leaders will gather at the Grand Ballroom of the Manila Marriott Hotel on October 15–16 for the 11th edition of DigiCon 2026.
Hosted by the Digital Marketing Association of the Philippines (DMAP), this year’s conference centers on the theme “Interoperability: Welcome to the Age of Collaboration,” spotlighting how cross-industry talent, technology, and ideas drive growth across an increasingly connected business landscape.
Keynote presentations will be headlined by global thought leaders Dr. Christian Busch, bestselling author of Connect the Dots and professor at the University of Southern California and the London School of Economics, alongside Judy John, Global Chief Creative Officer of Edelman. They will join DMAP President Miko David, DigiCon 2026 Co-Chairs Raymund Sison and Shayne Madamba, and a broad contingent of local and international speakers.
The two-day schedule features diverse session formats—including keynote speeches, panel discussions, interactive experiences, and a live debate—designed to foster cross-disciplinary dialogues.
Five specialized conference tracks will explore specific applications of industry collaboration:
- Innovation: Human and Machine Collaborations — Focuses on AI and technological synergy, featuring track keynote speaker Masaya Asai, Chief Creative Officer of Droga5 Tokyo, alongside Gino Nacianceno and Fe Itamar Gero of TrueLogic, Crissy Rollan of Qubel Group, and Bea Lim of TeamAsia.
- Integrated: “Breaking the Box” Collaborations — Explores non-traditional partnerships, headlined by keynotes from Ali Rez of IMPACT BBDO and Yassine Bakkari of L’Oréal Philippines. The track features speakers from IdeasXMachina Hakuhodo, Investing in Women, UP Diliman, Kindmind Experience Design Lab, ALAB MNL, and the Philippine Football Federation, as well as the inaugural UP vs. ADMU Debate in DigiCon history.
- Immersive: Seamless Collaborative Experiences — Examines customer experience design with insights from Denise Haak of RS2 APAC, Wanda Pascua of Tonik Bank, Steph Oller of Pure Culture, Roshan Nandwani of Ayala Land Hospitality, Derek Tan of Moving Walls, AJ Atienza of UnionBank, and Miguel Ramos of IPV Network Inc.
- Impact: Hyper-Collaborative Cultures — Highlights cultural and community-led movements, featuring keynotes Thomas Hongtack Kim of Paulus Seoul and Nicolas Courant of Ogilvy Singapore. Additional speakers include representatives from Publicis JimenezBasic, Hepmil PH, The One Club for Creativity, Best of the Best, Let’s Eat Pare!, Home Buddies, and Not.
- Interactive: Create, Play, Collaborate — Centers on interactive media and digital engagement, featuring Pat Del Castillo of GCash, Art Policarpio of Emporia Group, and LOKAL.
Extending the dialogue beyond individual sessions, DigiCon 2026 will host “Next Monday” on October 16. Moderated by DigiCon 2026 Co-Chair Shayne Madamba, this leadership panel brings together DMAP President Miko David, Association of Accredited Advertising Agencies of the Philippines (4As) Chairman Ronald Barreiro, Ad Standards Council (ASC) Executive Director Robbie Aligada, and Public Relations Society of the Philippines (PRSP) President Ana Pista to discuss how conference takeaways can be applied across their respective professional sectors.
“In today’s fast-moving landscape, no brand, business, or industry moves forward entirely on its own. DigiCon 2026 brings the sharpest minds in marketing, technology, and creativity into one space to exchange ideas, challenge conventions, and explore what becomes possible when we work together,” said DigiCon 2026 Co-Chair Raymund Sison. “The conversations and partnerships we start here have the potential to influence what our industry does next.”
“Interoperability isn’t just a buzzword for us this year; it’s a mindset,” added DigiCon 2026 Co-Chair Shayne Madamba. “We want people to cross disciplines, industries, and perspectives, and leave DigiCon with new connections and ideas they can actually bring back to their organizations.”
The conference is supported by Astoria Hotels & Resorts and Wipro–Splash Corporation, with Certified Digital Marketer serving as the track certification partner.
Secure your tickets now via DigiCon’s official website and social media channels.
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