HUAWEI officially opened pre-orders for its flagship HUAWEI Pura 90s Series in the Philippines, introducing a new generation of mobile devices equipped with 5G connectivity, advanced camera hardware, and generative AI features.

Starting at PHP 54,999, the lineup features the HUAWEI Pura 90s Pro and the top-tier HUAWEI Pura 90s Pro Max.

Ultra-Large Sensor Telephoto and High Dynamic Range Imaging

Leading the lineup’s hardware suite, the HUAWEI Pura 90s Pro Max debuts a 200MP Ultra Large Sensor Telephoto Camera.Built on a 1/1.28-inch 200MP RYYB sensor, the system captures sharp details on distant subjects, from live concert stages to wildlife. The optical system relies on CIPA 7.0 image stabilization to maintain frame clarity during handheld zoom shots.

For high-contrast lighting environments, the Pura 90s Pro Max utilizes a 50MP Ultra Lighting HDR Camera featuring a 3-in-1 Ultra Lighting Prism.Operating with a dynamic range up to 16 EV, the sensor manages highlight exposure while preserving detail across shadow regions.

Both models integrate HUAWEI’s 2nd Gen True-to-Colour Camera to process an expanded color gamut, preserving precise hues across everyday portraits and natural scenery.

Generative AI Tools and Cross-Platform Utilities

The series incorporates built-in AI software designed to simplify framing and post-processing:

• AI Composition: Analyzes live scenes against photography framing principles to display real-time positioning guides on screen.
• AI De-Glare: Removes background glass reflections, window glare, and screen reflections with a single tap.
• AI Move: Isolates, repositions, resizes, or duplicates objects in a photo while automatically healing open space and matching background lighting.

Beyond photography, the devices feature an upgraded Celia AI assistant capable of drafting text, placing calls, scheduling reminders, and booking ride-hailing services via voice prompts. Workflows across different platforms are streamlined through native cross-OS file sharing, allowing users to send media and documents directly to iOS devices.

Hardware, Battery, and Display Durability

The flagship lineup runs on a 6,000mAh battery built for extended usage. Charging capabilities differ by model:

• HUAWEI Pura 90s Pro Max: Supports 100W wired SuperCharge—reaching an 85% charge in 30 minutes—and 80W wireless SuperCharge.
• HUAWEI Pura 90s Pro: Supports 66W wired SuperCharge and 50W wireless SuperCharge.

The physical design introduces the “Rhythm of Colour” aesthetic framework. The Pura 90s Pro Max debuts an industry-first Dual-Tone Gradient Mid-Frame available in Orange Ocean and Blazing Purple, alongside Blush Gold and Graphite Black. The Pura 90s Pro offers beverage-inspired finishes, including Orange Soda, Guava Soda, Coconut White, and Mulberry Black.

To protect the display against daily wear, the Pro Max edition utilizes scratch-resistant Anti-Reflection Kunlun Glass, engineered to minimize screen glare in direct sunlight while reinforcing drop resistance. App access is handled through the HUAWEI AppGallery, offering native support for Google Workspace, local banking services (BDO, BPI, GCash), transport platforms (Grab, Angkas), and major social media networks.

Local Pricing, Pre-Order Packages, and Availability

The HUAWEI Pura 90s Series is available for pre-order online and across HUAWEI Experience Stores nationwide:

• HUAWEI Pura 90s Pro (256GB):PHP 54,999
• HUAWEI Pura 90s Pro (512GB):PHP 64,999
• HUAWEI Pura 90s Pro Max (512GB):PHP 79,999

Pre-orders placed between August 7 and August 19 include promotional discounts of up to PHP 5,000 via select bank cards, alongside bundled perks such as a HUAWEI WATCH FIT 4 (valued at PHP 3,999), an exclusive Pura gift box (valued at PHP 3,999), and premium services (valued up to PHP 6,499).

Additional store vouchers ranging from PHP 2,000 to PHP 4,000 are available in limited quantities through the official HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.

Capture your best moments and show the world your vision by joining the HUAWEI XMAGE Awards 2026. Interested participants may submit their entries through the official HUAWEI XMAGE Awards website: https://consumer.huawei.com/en/campaign/xmage/  for a chance to win the Grand Prize worth USD 10,000. Submissions are open until August 16, 2026.

To learn more, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).