Canon Marketing Philippines, Inc. brought together media partners, brand ambassadors, and the professional creator community to recognize shared milestones and usher in a new chapter of creative possibilities during its annual Thanksgiving Celebration held on January 27, 2026.

The event also marked the official launch of Canon PhotoMarathon 2026.

The Canon PhotoMarathon, a photography competition originally launched in Singapore in 2003, has since grown into a regional phenomenon across multiple countries, including Malaysia, Indonesia, Vietnam, and the Philippines.

Now in its 19th year in the Philippines, the Canon PhotoMarathon continues its legacy, challenging participants to create compelling visuals under time pressure and based on assigned themes. 

This year, Canon PhotoMarathon 2026 also spotlights its video category, which encourages participants to express their stories through motion, sound, and narrative. 

The competition, scheduled for April 18, 2026, at BGC Amphitheater, Taguig City, is open to professionals, hybrid creators, camera club members, students, and photography enthusiasts. Various categories are also open to non-Canon users.

How to join:

1. Download the Canon PH Delightful app from the Google Play Store or Apple App Store.
2. Create an account.
3. Go to the Events tab and select the Canon PhotoMarathon banner.
4. Tap Register and wait for the confirmation prompt.

Contest categories and prizes:

• Main Category (Photo)
  • Open to: Canon users only
  • Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
• Open Category (Photo)
  • Open to: All camera brands
  • Prize: Canon EOS R8 w 24-50MM
• Video Category
  • Open to: All camera brands
  • Canon Prize Winner: Canon EOS R50 V
  • Non-Canon Prize Winner: Canon Powershot V1

To gear up for PhotoMarathon 2026, creators are invited to visit the Canon booth at PhotoWorld Asia 2026, happening from January 29 to February 1. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products.

Along with this, from February to March 2026, Canon will host photowalks, school tours, and regional tours leading up to the main PhotoMarathon event, all designed to engage photographers at every skill level. Admission is free and open to all digital camera users.

For more details on upcoming PhotoMarathon activities, follow Canon Philippines at https://www.facebook.com/canonphils/.