Manulife Philippines, the local arm of leading international financial services provider Manulife, won the Most Creative Marketing Campaign in the Philippines at the InsuranceAsia News Country Awards for Excellence 2025.
Manulife Philippines received the award for its Manulife Stories campaign, which showcased inspiring real-life stories from customers whose lives were positively impacted by the insurer’s comprehensive suite of products and solutions. These stories reflected how Manulife effectively addressed evolving health and financial needs through meaningful support and tailored coverage.
The featured stories are:
- Marielle, who was able to finish her medical school because of the insurance benefit received when her mother passed away;
- Yvonne, who used her husband’s death benefit to send her child to nursing school;
- KL, a mother who used her policy’s living benefits to be able to afford an IVF procedure;
- Peach, an HIV+ transgender woman, who was able to save up for her family’s needs through her insurance; and
- Mark, a father of a child with special needs, who was able to obtain health coverage for his son.
“Our mission to make decisions easier and lives better for our customers in the Philippines comes to life through the Manulife Stories campaign,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “The experiences shared by our customers remind us that our interactions go beyond business transactions. We take pride in representing our commitment to being Filipino customers’ trusted partner towards a better, more financially secure future.”
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