The growing trend of pet-inclusive travel is reshaping Asia’s tourism landscape, according to Agoda’s latest data showing a sharp rise in searches for pet-friendly accommodations across the region.

Thailand emerged as the top pet-friendly destination, followed by South Korea and Taiwan, with search activity from South Korean travelers jumping 15 percent year-on-year.

Agoda revealed that the availability of pet-friendly stays has nearly doubled in several markets, including South Korea (up 102 percent), Thailand (up 92 percent), and India (up 87 percent).

The surge is largely driven by millennials and Gen Z travelers who are embracing pet ownership and seeking destinations that welcome their furry companions.

Andrew Smith, Agoda’s Senior Vice President of Supply, said that the shift highlights a new opportunity for hospitality providers to stand out.

He added that properties investing in pet amenities and comfort will gain stronger guest loyalty in a competitive travel market.

Countries such as South Korea are already supporting this trend through initiatives by the Korea Tourism Organization, which promotes pet-inclusive travel guides and experiences.

Agoda said properties that collaborate with local pet businesses and leverage social media engagement will be best positioned to capture this growing travel segment.