
PUMA is releasing a new line of footwear and apparel inspired by the final season of Netflix’s wildly over-merchandised series Squid Game, available in the Philippines starting July 10.
The collection includes glow-in-the-dark sneakers, scuffed finishes, and ominous charms that scream “fashionably traumatized,” with prices starting at PHP 2,400.
The PUMA x Squid Game Easy Rider (PHP 6,200) gets the survival show treatment with distressed suede, red and green laces, and a Chul-Su charm for those longing to cosplay their emotional damage.
The all-black PUMA Palermo (PHP 6,800) channels chalk-drawn arena horrors and adds childlike terror with shape charms and a keychain nodding to the series’ twisted games.
Matching shirts and shorts round out the capsule, emblazoned with the doomed “456” and the show’s infamous circle-triangle-square emblems, in case your gym wear wasn’t psychologically loaded enough.
PUMA’s Squid Game collection drops July 10 online and in select stores nationwide, for anyone still chasing the dream of looking stylish while running for their lives.




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