Samsung Electronics celebrated a century of innovation at IFA 2024, emphasizing its “AI For All” vision. The event featured discussions on how AI enhances daily life, with segments titled “AI Meets the World” and “AI Meets You.”

Chief Marketing Officer Benjamin Braun highlighted the growing importance of AI, stating it should simplify life.

Samsung aims to have 200 million Galaxy AI-enabled devices by the end of 2024.

The SmartThings ecosystem connects over 500 million devices, allowing seamless control of home appliances. New features in One UI 6.1.1 will enhance creativity and personalization across devices.

Samsung’s commitment to sustainability includes a goal of net-zero emissions by 2050, with 93% of its operations powered by renewable energy. The Bespoke AI Laundry Combo™ will launch in Europe and the Philippines, showcasing energy-efficient technology.

The latest Samsung TVs will receive guaranteed Tizen OS upgrades for seven years, ensuring continued access to innovations. Samsung’s AI initiatives aim to empower users while prioritizing energy efficiency and accessibility.