EastWest Ageas has received an Award of Excellence at the 22nd Philippine Quill Awards for its #FYP: For Your PURPLE brand campaign, marking the company’s third consecutive year of recognition from the International Association of Business Communicators – Philippines.
The campaign was among entries recognized at an awards program that received more than 700 submissions from students and professionals across various industries and organizations.
“This marks our third year of being recognized by the International Association of Business Communicators – Philippines (IABC), and we are always grateful and humbled by the honor,” shares President and CEO, Sjoerd Smeets.
“The success of our #FYP campaign inspires us to continue championing stories that resonate with the hopes, aspirations, and everyday realities of Filipinos. It strengthens our commitment to helping more people dream bigger, pursue their goals with confidence, and build the future they envision with a trusted partner by their side.”
#FYP: For Your PURPLE is EastWest Ageas’ brand campaign built around the stories of Filipino dreamers and doers.
The campaign consists of a six-episode short-form video series featuring four key characters who face different experiences and challenges while pursuing their dreams and goals.
Its episodes tackle themes including support from loved ones, self-care, and the challenge of balancing passion with practicality.
The stories are designed around everyday situations and choices faced by Filipinos as they work toward their goals and build meaningful lives for themselves and the people they value.
EastWest Ageas said the campaign and its activations also contributed to an increase in its brand health score, which rose from 12% to 22% in 2025.
The company said the Philippine Quill recognition reinforces its focus on developing brand communications that connect with Filipino audiences through stories reflecting their experiences, aspirations and choices.
EastWest Ageas continues to build on this commitment by offering relevant solutions that help Filipinos make more purposeful choices for their lives, health, and wealth. Learn more about the winning six-episode #FYP series on EastWest Ageas’ social media platforms or at www.purple.com.ph/fyp.
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