Franchise hopefuls say Potato Corner took their ideas
Potato Corner, one of the Philippines’ most visible food exports, is facing renewed scrutiny as online allegations question how the company treats its franchise partners even as it accelerates global expansion.
Founded in 1992 as a single flavored fries cart, Potato Corner has grown into a worldwide chain with more than 2,300 outlets across Asia, the Middle East, Europe, and North America.
Its international push gained momentum after its 2022 acquisition by Shakey’s Pizza Asia Ventures Inc., followed by high profile openings in London and Taipei’s Xinyi District.
Company executives have repeatedly described overseas growth as a core strategy to introduce Filipino brands to global consumers and tap high foot traffic urban markets.
That growth narrative, however, has been challenged by complaints circulating on Facebook, Reddit, and other online platforms.
Several individuals claiming to be franchise applicants or former franchisees allege that proposals for prime locations were ignored, only for company owned Potato Corner outlets to later open in the same areas.
Others claim their franchise agreements were not renewed once locations became profitable, with the sites eventually taken over by the franchisor.
One Facebook post that gained traction described a franchise applicant who submitted a detailed proposal and waited months for feedback, only to discover a new company owned Potato Corner operating in her preferred location.
Another commenter alleged that after his franchise was not renewed, a corporate outlet was later established in his area.
Critics have labeled the practice as panunulot, or unjust takeover, raising concerns about transparency and fairness in site selection.
In response, Potato Corner released a public statement acknowledging the concerns and stressing that the allegations do not reflect its values or policies.
The company said franchisees are considered long term partners and confirmed that it has launched an internal investigation.
Management added that it has reached out privately to those who raised complaints and emphasized that controls are in place to ensure fair site selection.
How Potato Corner resolves the issue could influence its reputation among future partners, particularly as it continues expanding into newer markets such as the United Kingdom and Taiwan.
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