Appdome has unveiled startling findings from its 4th Annual Philippines Consumer Survey at the Rootcon18 Conference.

The survey reveals that a staggering 97.5% of Filipino consumers now demand total protection against security threats in mobile applications.

This growing insistence on security reflects a profound distrust in mobile brands, with 76.3% of respondents willing to abandon those that fail to safeguard their data.

In collaboration with OWASP, Appdome highlights a significant shift in consumer expectations, as users prioritize security over app features.

Tom Tovar, CEO of Appdome, noted that Filipino consumers are increasingly aware of the risks posed by AI-driven attacks.

Over 67% expressed concerns about hacking, while nearly half reported being victims of cyber-attacks.

The survey indicates a critical opportunity for brands to distinguish themselves by enhancing mobile app security.

As consumers become more vigilant, 91.6% insist that security is as important as functionality when choosing apps.

With this data, the pressure mounts on mobile brands to act decisively or risk losing consumer loyalty and trust in an increasingly hostile digital landscape.

Citations:
[1] https://www.manilastandard.net/business/314502641/demand-for-mobile-app-security-rises.html
[2] http://www.upgrademag.com/web/2024/09/26/ph-consumer-security-survey-reveals-highest-demand-for-mobile-app-security-in-4-years/
[3] https://malaya.com.ph/pinoys-demand-protection-vs-security-fraud-in-mobile-apps/
[4] https://www.appdome.com/press-release/appdome-survey-finds-filipino-consumers-have-higher-expectations-of-mobile-security-than-their-global-peers/
[5] https://www.philstar.com/business/technology/2024/09/26/2388180/most-filipino-mobile-phone-users-demand-total-data-protection-survey
[6] https://www.manilatimes.net/2024/09/22/business/sunday-business-it/ensuring-consumer-privacy-in-the-growing-e-commerce-market/1973190
[7] https://www.appdome.com/press-releases/3/
[8] https://www.appdome.com/mobile-consumer-cyber-security-survey-2024/