Johnnie Walker has launched a limited-edition whisky, the Blue Label Ice Chalet, in collaboration with luxury skiwear brand Perfect Moment.

The unveiling was led by Priyanka Chopra Jonas, a brand ambassador for Johnnie Walker and a stakeholder in Perfect Moment.

This exclusive whisky captures the essence of the luxury après-ski experience, featuring a rare blend crafted by Master Blender Emma Walker.

The striking deep blue bottle showcases Perfect Moment’s bold star logo and houndstooth pattern.

Once the bottle is removed, the bespoke bag transforms into a stylish, reversible crossbody accessory.

To celebrate this partnership, Perfect Moment will introduce a capsule skiwear collection for both men and women inspired by the Blue Label Ice Chalet design.

Chopra Jonas remarked that this collaboration embodies the fusion of fashion and exceptional whisky.

Founded in Chamonix in 1984, Perfect Moment is renowned for its blend of technical excellence and contemporary style.

The new collection features innovative liquid blue and silver fabrics reflecting the enchanting ‘blue hour.’

Johnnie Walker Blue Label is celebrated for its handcrafted quality and exceptional flavor profile.

The Blue Label Ice Chalet will debut at events in London and New York this October, with global availability starting on October 14th, 2024.